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Thursday 22nd April 2004
Goldie Lookin Chain: review
By Linda Serck
Goldie Lookin Chain
Goldie Lookin Chain's The Maggot

Goldie Lookin Chain brought their gangsta-rappin chavs show to the Reading Fez Club on Wednesday 21st April.
Is this a comedy band just riding on a load of controversial hype or are they actually rather good?

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When Pulp released Different Class in 1995 it unleashed a 'working class chic' ethic among the young trendies, fronted by Jarvis Cocker and his NHS glasses.

But now a new lower life-form phenomenon has taken over?the chavs, fronted by Newport ratboys Goldie Lookin Chain.

Goldie Lookin Chain
Chav chic with Goldie Lookin Chain
These are the guys you normally see down your local precinct swigging a litre-bottle of Diamond White with a fag permanently stuck to their fingers and a burberry cap wedged on their wet-look hair.

Never gonna be a good look?or so we thought.

The Fez Club in Reading was teeming with shellsuits, upside down sun visors, thick golden chains worn over tracksuit tops and of course, Burberry. All these hip young things had suddenly adopted the style to look the part of a GLC crowd. Sad but true.

Dwain Xain Zedong
Dwain Xain Zedong
However, nothing they wore could compare with the Chain themselves, who suddenly bounced on stage to a buzzing gangsta beat with trucker caps, chains, and the wet-spider look hair do.

It was clear that the eight-strong 'band' are as panto-esque as label stablemates The Darkness, and have cleverly taken their own stereotype to create the kind of hype that everyone wants to go and see.

Gaining popularity through mostly word-of-mouth, they've been catapulted into the national spotlight and have supported The Darkness, Super Furry Animals and The Streets.

They boomed down the microphone 'have you been smoking draw?' and their slogan 'safe as f***' before launching into what would be a superb and highly professional set.

Mr Loveeggs
Mr Loveeggs
They went on the lyrical rampage behind a Grand Master Flash-style backing track and performed with such enthusiasm that it was hard to take your eyes off them.

With a stage alive with exaggerated rap dancing, they were flicking their arms forward Mr Tickle style while singing their comedy lyrics about chav life: 'Smoke The Draw', 'GLC Leisurewear' and singing Evil Alchemist in Newport to the tune of Sting's Englishman in New York.

After each song came the expected 'safe as f***' and 'you knows it'.

"You gotta smoke a reefer or two' was sung to Oliver the musical's 'you've got to pick a pocket or two', and the song 'Your Mum's Got a Penis' used Clapton's 'Who do you Love' keyboard sample.

'You knows it'
I can't resist including some of the lyrics: 'She walks down the street with a short dress on, which sometimes exposes the tip of her dong'. Naff, yes, silly, yes, but also worth a snigger.

Their new single Half Man/ Half Robot (released April 19) is about band-member The Maggot's obsession with Terminator Three and walking down the street wrapped in tin-foil.

But despite their constant referencing to smoking crack draw, getting wasted in Newport and gooning around, they pulled off a skilled set with lightening speed rapping, funny rhyming lyrics, mick-taking, stomping backing tracks and energetic dancing.

After 45 minutes they all left with the now expected 'we're off to smoke some draw now' and disappeared without an encore but to a rapturous applause.

This band may be a joke on the surface, but it's clearly a joke that everyone can enjoy; and if this band don't make it bigger than they already are, I'll eat my Burberry hat.

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